Ad of the Month - August 2013

Museum of London “"Look Again”" Together Design

Intriguing and doesn't try to do too much

Whatever we might expect a museum to do, intriguing us is probably high up on the list. This poster for the Museum of London does that with visuals that show links between the past and London today - a modern-day London bus being pulled by horses, a firefighter from the second world war alongside a modern day firefighter.

The message about linking today with our past encourages us to believe that the museum is not just obsessed with the past, but with explaining how the past has influenced our present.

The poster doesn't resolve the links or try to tell us the whole story - importantly it doesn't try to do too much. It does arouse interest and a desire to find out more - a key objective for many communications campaigns.