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CONFERENCE PAPERS & ARTICLES
Marketing Week Qual research used in campaign development July 2010
Marketing Week Semiotics and News at Ten Dec 2009
Marketing Week Brand Architecture - Cadbury's and Kraft
MediaTel online news Feb 09 - Word of mouth: how to trigger the campaign amplifier
Admap Measuring Advertising Performance Conference Feb 09 - How is motivation linked to emotional communication?
Talking Retail online news Jan 09 - How to use word of mouth marketing to drive shopper behaviour
Marketing Week Jan 09 - 10 word of mouth brand resolutions for the new year
Word of Mouth Marketing Awards Dec 08 - Short-listed paper - Quantifying the effect of Word of Mouth (published on WARC.com)
Admap Magazine August 08 - Emotional ...but does it sell?
Drinks Business Magazine July 08 - The hard (liquor) sell
Admap Measuring Advertising Performance Conference Feb 08 - Measuring emotions and effectiveness
Admap Magazine July 07 - Sony Bravia case study
ASI Conference April 07 - The importance of emotion in brand communications
Admap Measuring Advertising Performance Conference Feb 07 - Pre-testing mould-breaking ads
Marketing Week Jan 07 - Winners and losers in Alcoholic Drinks trends
Admap Magazine June 06 - Grow your brand
Admap Measuring Advertising Performance Conference Feb 04 - Getting more from tracking
Admap Magazine April 03 - Ad Creatives- relationship with ad research