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| Ad of the month |
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Ad of the Month - January 2013
Boots Vitamins "Let's party like its 1959 Mother"
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Less, but more understanding
Click to View
Less, but more understanding
Misquoting Prince's 1982 hit, a senior citizen gives herself a good talking to in the mirror before taking some vitamin B vitamins. This shows a key understanding of the place where a lot of personal care purchase decisions are made - in front of the mirror where we don't just look at our reflection, but we also commune with our inner thoughts and desires.
The Boots ad is charming, witty and simple, all in 10 seconds - showing that often, less is more.