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Brand positioning and development

Sue Burden uses her experience with brands from the perspective of marketing client, ad agency strategic planner and brand researcher to advise on many aspects of brand development, including:

- Review of existing brand research/ commissioning new research that may be needed to guide brand development

- Conducting workshops with the marketing team and other brand stakeholders to obtain their input and buy-in

- Devising brand strategy developments to meet new market conditions

- Using semiotics to review logos and brand identity

- Developing new brand positionings with implications for communcations

- Creating internal communications activity to ensure wider brand teams understand and apply the new brand development