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Brand positioning and development
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Sue Burden uses her experience with brands from the perspective of marketing client, ad agency strategic planner and brand researcher to advise on many aspects of brand development, including: - Review of existing brand research/ commissioning new research that may be needed to guide brand development- Conducting workshops with the marketing team and other brand stakeholders to obtain their input and buy-in - Devising brand strategy developments to meet new market conditions - Using semiotics to review logos and brand identity - Developing new brand positionings with implications for communcations - Creating internal communications activity to ensure wider brand teams understand and apply the new brand development |