Successful brainstorming workshops should:

• generate new thinking
• (re)motivate the team
• trigger new directions to achieve the team’s objectives
• leave a clear path of next actions

To deliver this requires experience, planning and preparation as well as enthusiasm!

As well as running workshops with marketing / agency participants, CSRC can arrange for sector experts to brief the workshop on the latest trends and ideas from parallel categories and can also integrate “expert consumers” into the workshops to provide an immediate consumer dimension to the new thinking.