Where a communications question needs a quantified answer, CSRC can provide a rapid answer amongst the target group via a bespoke online study. This may be near the end of a communications development programme, or it may be to fill in a gap in knowledge about the sector or the target at an early stage. Typical questions that can be answered include:

• Which age group show the most potential for my brand / service?
• How far behind the market leader are we on specific brand / service measures?
• To what extent will an edgy and impactful new communications route seriously offend any of the target audience?
• Which one of two potential communications routes should we develop to answer our objectives?

Online studies can give answers in 2 -3 days, ideal for the tight schedules of most communication development schedules.